Innovation is often seen as the lifeblood of progress, and in today’s changing world, it is both essential for – and driven by - sustainability. The second Evolving Business Masterclass (in October’24) explored how businesses can evolve through innovation, and that creativity and adaptability are critical not just for survival, but for thriving in a way that delivers against that all important triumvirate of profit, people, and planet. 

Embedding resilience and adaptability into businesses operations is going to be key to business success over the next few years.  At the heart of this transformation lies business culture, which defines “how we do business” through shared values, behaviors, and practices. 

Sustainability or… something else? What do these terms really mean? Sustainability is pretty complicated at the best of times. There are a myriad of other ways of talking about this subject - here’s a whistle-stop tour of some of the terms you may have heard and how they differ.