Sustainability comms audit
An audit of your comms channels to assess if and how you’re communicating your sustainability credentials - plus how you stack up vs your competitors - and how to improve your comms to help land those messages effectively.
How well are you communicating the things you’re already doing to positively impact people and planet?
Your sustainability or ESG plans
Your ambitions and goals and your progress against them
Initiatives and activities that show your plans in action
Ways you’re helping your stakeholders be more sustainable
How do you perform versus your competitors? And how could you do better?
What you’ll get:
A detailed report on how you’re communicating your sustainability ambitions and actions across your website and social channels. Other channels can be included on request.
An industry and competitor comparison and scorecard.
Recommendations for improvement - opportunities for additional messaging, as well as enhancements to existing comms.
Communicating sustainability effectively adds value to your business and your brand.
It drives competitive differentiation
It demonstrates your commitment to transparency
It builds your attractiveness and brand perception for customers - existing and prospective
It improves your employee brand - driving both quality recruitment and retention
You might be doing some great things - but if you’re not talking about them in the right way, in the right channels or at the right time, then they’re not going to land with the people that matter to your business.
Sustainability comms checklist
Integrated
Sustainability should not be treated as a separate ‘thing’ but rather as a part of how you do business – so your messaging needs to integrate seamlessly into your comms.
Credible
To avoid greenwashing, ensure your comms are credible, and, where you’re talking about actions or progress, that they’re supported by tangible evidence.
Tangible
Use real life examples and show your plans coming to life - proof that it’s not just ‘words on a page’. Use people to demonstrate action where you can.
Clear
Clarity in both your strategy and your ambitions is vital. Are you making the language simple and meaningful for your audience? Are they clear on what it means for them?
Honest
It’s OK not to be perfect - it’s a journey rather than a destination! Featuring your failures alongside your progress helps demonstrate your transparency.
