‘Better Business’ workshop

A comprehensive and interactive day-long workshop for teams within larger businesses, designed to grow your sustainability knowledge and provide you with a draft plan and the tools to move forward.

Are you feeling that your business should be doing more to address sustainability?

Perhaps you’re under pressure from your customers to demonstrate that you’re taking action?

Knowing where to start is half the battle!

The Better Business workshop is designed to be practical and actioned-oriented. ensuring that on the day you -

  • Grow your knowledge

  • Prioritise your areas for action

  • Create a draft plan

  • Gain the tools to finalise your plan, embed it in your business, and communicate it to the people that matter

  • Get visibility of your competitors’ activity and the issues affecting your industry

All content created specifically for your business and industry

What we’ll cover

  • The importance of sustainability and reasons to be better

  • ‘Sustainability 101’ knowledge booster

  • What sustainability means for your business

  • How to prioritise the issues - a simple materiality assessment

  • Building a framework and setting ambitions

  • How to embed sustainability across your business - and make it business as usual

  • How to communicate sustainability (and not to greenwash) - a guide

  • Campaign and comms ideas

  • The package also includes a pre-course fact-finding call and a post-course review with recommendations

What you’ll get from the day

  • Knowledge

    An increased understanding of the environmental and social issues affecting businesses.

  • Clear priorities

    Identification and agreement on the issues important to you, and those important to your stakeholders.

  • Your plan

    A draft sustainability strategy and framework, detailing key areas for action and ambitions against each one.

  • Clear next steps

    A good understanding of how to develop your plan further, including building targets for action.

  • Tools for embedding

    How to embed your plan across your business to drive action, and ensure everyone is on board.

  • Tools for communicating

    How to communicate your plan, ambitions and actions to the right audience in the right way.

Cost

£3000

+ VAT

Includes:

  • Full day workshop

  • Industry and competitor overview

  • Upskiling on environmental and social issues

  • On-the-day support to prioritise your areas for action and build a skeleton plan

  • Tools and temples to build on your plan, embed within your business and communicate

  • Bespoke comms and campaign ideas

  • Useful templates

  • Pre discovery call

  • Follow up meeting and recommendations

Meet your instructor

Liza Freudmann

I’m a strategic and marketing leader with over 25 years working with blue chip businesses and brands.

I’ve worked with many businesses, large and small over the past 5 years (since I set up BLA) helping them to develop sustainability strategies; to engage with stakeholders and embed sustainability across their business; and to externally communicate sustainability strategy, progress and campaigns.

I’ve run numerous workshops, from C-Suite down, upskilling businesses and helping them to prioritise and plan to build their sustainability strategy.

Still have Questions?