Passionate about helping businesses to be more sustainable

Hi, I’m Liza Freudmann

I’m dedicated to helping organisations to find more effective and sustainable ways to succeed. And I believe that putting people + planet + profit at the heart of what we do is not only achievable, but essential.

I started BLA sustainability in 2019, after leaving the corporate world, and wanting to do more meaningful work. I had got the sustainability ‘bug’ whilst leading the marketing for Plan A at M&S - and knew that this was where my future lay. With a background in marketing and commercial, combined with a solid knowledge of sustainability issues, how to set clear strategies and how to best engage with stakeholders, through BLA I help businesses to be more sustainable, through better strategy and better comms.

With 25+ years’ experience in senior marketing roles and 12+ years’ experience in sustainability strategy, planning, comms & campaigns, I excel at balancing commercial with purpose; strategy with action; and at collaborating with people from C suite down.

Having lived in London for many years, I moved to Shrewsbury in Shropshire in 2021. It’s a brilliant place to live, with great places to eat and drink, independent shops galore and surrounded by the most beautiful countryside, where I’m often found walking with my husband, 2 children and mad spaniel, Alfie.

I love the work-life balance I get from being here, and it allows me to work with both local businesses and more nationally.

How I work

  • Plain English

    I believe that the way to make change is to make the facts and the actions clear and accessible to all. I can help cut through the jargon and make it easier for you - and your stakeholders - to understand more, be inspired by, and take action on your sustainability issues and challenges.

  • Clarity from complexity

    Sustainability is complex. I love nothing better than cutting through this complexity to make sense of what’s already happening - and what needs to happen - to create clear plans that work both internally and externally, effectively engaging with stakeholders and making real change.

  • Strategy into action

    Having worked client-side for many years, I know the pitfalls of receiving a long strategy deck, only for it to get put in a drawer and forgotten about. So I ensure any strategy or plan I create is always action-oriented - given the pace at which we now need to move, words on a page just aren’t enough.

  • Profit + Purpose

    With my commercial background, I’m very aware that for a business to be truly sustainable it needs to subscribe to the triple bottom line of profit+people+planet. If a business doesn’t make money, it doesn’t survive - but equally, a business that ignores its responsibilities to people and planet faces being left behind.

Work & projects

  • B Lab UK

    Marketing & comms strategy, website content, campaign creation & delivery

  • Muller UK & Ireland

    Sustainability strategy & framework, sustainability comms, web content

  • M&S

    Plan A communication, strategy and campaign creation & delivery; food strategy & comms

  • Naked Wines

    Brand strategy framework and design, comms and messaging creation, consumer research

  • Greencore

    ESG report creation - pagination & wireframes, content flow, collation & creation

  • Brookfield Properties

    ESG strategy articulation, ambitions and targets creation and prioritisation, case study creation

  • ENA

    ESG report: content planning and pagination, SDGs alignment, stakeholder survey

  • 2 Sisters Food Group

    ESG strategy and framework, ambition and target writing, playbook creation

  • Shrewsbury Cup

    Project strategy, marketing strategy and planning, qualitative customer research

Chris Turner - Executive Director, B Lab UK

“Liza is brilliant - she stepped in to lead our marketing and comms team and delivered key initiatives with excellent results. All while being an absolute pleasure to work with!”

Jack Gorman - Senior External Comms Manager, Muller UK & Ireland

“I've always really enjoyed working with Liza - she is strategic, pragmatic, solution-driven, very organised and just gets sh*t done. Oh and she's also a nice normal person who is fun to work with - which is always helpful! Would definitely recommend working with Liza.”

Kate Cawley - Founder, Veris Strategies & Future Food Movement

“Liza is an absolutely brilliant marketeer and communicator. She can take very complex information and distil it down. Sustainability comms are hard to nail and keep concise, but Liza always strikes the balance between creativity and substance without any risk of greenwash. She has a real flair for storytelling with the ability to get to the heart of an issue very quickly.”

Bryn Snelson - Global Customer Director, Naked Wines

“Liza managed and delivered a significant brand evolution at Naked Wines including everything from brand positioning and brand framework through to design, photography and logo. Highly recommend.”

Interested in a free initial consultation?